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Research shows the brain is hardwired to conform to peer pressure
Christopher Lynch, MD Sep. 12, 2011
The number of teens who engage in dangerous sexual behavior is higher than any other age group. Scientists have been searching for what makes this population particularly susceptible to sexually transmitted diseases (STDs) and how to encourage them to better protect themselves. Many teens claim they are trying to fit in with their peers when they have sex, suggesting that peer pressure may play a large role in the sexual behavior of young people.
Recently, researchers have discovered that the way our brains are wired may contribute to this problem. Scientists have found that the human brain puts more value on doing something in social situations than while alone. This could provide clues to why teens take so many risks when they are among friends.
"Among animals, there are strong incentives for wanting to be at the top of the social ranking," said researchers. "Animals in the dominant position use their status to secure privileged access to resources, such as food and mates."
Educating people on these findings could make them aware that even if something seems like a good idea, it may only look that way because they're around other people encouraging them to do it.
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