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Public has mixed opinions on anti-HIV ad campaign

Christopher Lynch, MD Jan. 04, 2011

The New York City Department of Health and Mental Hygiene (DHMH) released a televised public service announcement (PSA) in December 2010 that graphically depicts the consequences of contracting HIV.

The ad illustrates some of the possible complications of an HIV infection, including osteoporosis, dementia and anal cancer.

A person with the disease is 28 times more likely to develop anal cancer, according to figures cited in the PSA.

Some advocacy groups believe the ad portrays the gay community in a negative or stereotypical manner, according to ABC News.

MetroWeekly's Last Word column compared the PSA to a "horror movie trailer" for its graphic content and dark narration.

However, New York City Health Commissioner Thomas Farley said that the ad is intended to convey the dangers of HIV, adding that he hoped "all New Yorkers will heed the stark message of this campaign and take personal responsibility for their health and that of their partners."

HIV is incurable and can cause dozens of secondary infections and disorders. Individuals who believe they have contracted the disease may consider pursuing online testing services.

Men who have sex with men account for 56 percent of new HIV infections in New York City every year, according to the DHMH.

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